Gaston is strong and handsome, and is all too aware of this. He is hailed as a local hero, desired by many of the young women of his village, despite his rather boorish, uncultured exterior. Given his narcisstic nature, he revels to boast about this when the villagers begin singing a song about him. When it comes to women, he proves to be extremely vain and rude, demonstrated by when he repeatedly attempts to spend time with Belle, only for them to end in disaster due to his sexist and chauvinistic behavior. This chauvinism also makes him believe that women are only good for being unintelligent housewives and mothers (especially of sons in the latter), something that Belle is disgusted at becoming until she marries Prince Adam. On the matter of children, he seems to dislike the thought of having daughters with Belle despite claiming to like Belle for her good looks, as he tells her that they will have "six or seven strapping boys" like himself as soon as she marries him. In short, he has very demeaning and negative views on females.
He is commendable for having the knowledge of organizing parties or weddings, as he organized the "surprise" wedding outside of Belle's home with expert care and precision. It is his male-chauvinistic attitude that ultimately results in his death, as he flat-out refuses to treat Belle as an equal when it comes to being a spouse; when he attempts to propose to Belle he refers to her as his "little wife", with "little" meaning inferior, unimportant or insignificant.
However, despite these negative qualities, he is far from stupid or brainless as Belle claims. Underneath his exterior lies an intelligent and cunning mind. This is first shown when he formulates a plan to blackmail Belle into marrying him by bribing Monsieur D'Arque, the owner of the local madhouse, to threaten to lock Maurice up. When this fails, Gaston again uses his intelligence to instill fear into the villagers by fueling their paranoia about the Beast's "monstrous" nature, and easily gathers a lynch mob to attack Beast's castle and leave none alive.
Role in UltimaEditGaston has been resurrected by Maleficent to join the Organization as one of its Grunt generals. Thanks to the evil faerie's dark magic, Gaston now has super strength comparable in equivalence to Prince Adam in his Beast form.
Gaston often serves as Padro Lodo's right hand man, when Lodo goes into the field.